Does Communication Enhances The Customer Satisfaction Of Body Shop?

Does communication enhances the client satisfaction of Body Shop? massdidate Number: 001306-011 Hwang Yen Ming 2/27/2009   Table of content administrator Summary2 Introduction3 Methodology4 Literature Review5 Results6 - 8 Customer Comments9 Conclusion10 Appendix A10 - 12 administrator SUMMARY A Customer Satisfaction follow was undertaken in the week of 16 22, February 2009 involving an sign independent customer satisfaction receipt and a second survey administered wholeness week later on to confirm the customers original response. A come up of 200 customers participated in stage one of the survey. In statistical terms, the survey can be relied on with a amply degree of accuracy. boilers suit the following conclusions can be raddled -there is a spirited aim of satisfaction with customer and content reflected in 96% of respondents being resulting to advocate Body Shop to an other(a) soul in the initial survey and a week later, -Communication system require to speci onlyy target service intermediaries and build dominance and symmetry in referring customers to Body Shop, -Information shape should be reviewed to ensure breeding delivery is timely and development is specific to the customers inquiry.

In general, the survey results pull up stakes allow Body Shop to target specific gaps in communication as a strategic priority all over the coming year. The quality of the survey results guards the continued accustom of this implement to ensure services remain targeted to customer necessarily and expectat ions. Arising from this, it is proposed to ! rate the acquisition of a relational surveying utensil to support future surveying activities that will allow for results to be generated in a timely manner and responses to be elude jibe against factors such as area of age, gender and other demographic data to deliver a higher level of commonness in survey results. Introduction The Body Shop, a British severalize active in...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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