Marketing Management

Marketing Management - 530 MODULE 1 Scott Griffiths Aspen University Professor: Dr. Yamil Guevara leave: may 12, 2012 Check Your Understanding 1. Define the term cater chain. To be successful, a firm also needs to manifestation for competitive advantages beyond its own operations, into the foster chains of suppliers, distributors, and nodes. more companies today render partnered with specific suppliers and distributors to create a greatest value speech network, also called a supply chain. (Kotler and Keller, 2012, p. 34) It is urgent for placements to create a strong supply chain. If they do not, it nookie lead to hapless quality products, an increase in customer concerns, and an overall hapless experience for everyone involved from the top of the organisation all the way down to the front line employees. 2. What is the maneuver environment? The line of work en vironment includes those sectors that give up a order working family with the organization among them customers, competitors, supplies, and labor. (Citeman.

com, 2010) These four facets that make up the task environment are all factors that drive the production of the organization and whether or not the product developed will have a long life in the market or not. 3. What is meant by holistic selling? One view of holistic marketing sees it as integrating the value exploration, value creation, and value sales talk activities with the purpose of building long-term, mutually strai ghtforward relationships and coprosperity am! ong samara stakeholders. (Kotler and Keller, 2012, p. 36) It is essentially bringing to operateher all the values of the organization, together, so that the key stakeholders are made aware and understand the thrill of the organization. holistic Marketing addresses four areas of Marketing; Internal, Integrated, Performance, and Relationship Marketing. (Kotler and Keller, 2012, p. 19) 4....If you lack to get a full essay, order it on our website: OrderCustomPaper.com

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