Southwest's Mission Statement

Business Policy MG550 / 74Wednesday 530p 1015p Chapter 3 Question 1, pg. 105. Southwest Airlines theatrical performance statement is, The Mission of Southwest Airlines is dedicated to the highest quality of invitee Service delivered with a sense of warmth, friendliness, individual pride and guild Spirit. I believe that this delegating is carried into their business model. I would characterize their business model as keeping trading operations simple and consistent. Gary Kelly, the CEO of Southwest Airlines (SWA) is quoted as saying, Our people be our single greatest strength and most enduring long combative advantage. The employees of SWA are just champion bar of how SWA business policy differs from other airlines. SWA has a best in the industry employee to ratio, the only(prenominal) hire 3% of those interviewed. They also entreat advance sharing which encourages the employees to help make SWA prosperous. Outside of their employees, SWA operates only one type of aircraft. This reduces the bespeak to store additional move and eliminates the need to train pilots and technicians. Lastly, they fly point to point, rather than from hubs, which reduces delays and captures enquire as larger airlines might not fly from smaller airports. data file 3. pg. 104 I believe that a good manakin of a social club that has demonstrated a sustained warring advantage for more than 10 years would be Philip Morris(PM), the manufacturer of Marlboro cigarettes. I am not a smoker and do not advocate it but you stick out to admit, they have been made despite much of the negative publicity that cigarette have has received in recent years. Much of PMs competitive advantage can be attributed to, Altria, their parent confederacys armorial bearing statement and policies to achieve the corporate mission. Altrias mission is to own and develop financially disciplined businesses that are lead in responsibly providing adult tobacco and wine c onsumers with prime(prenominal) mark produ! cts. Guided by Altrias Mission and...If you want to lodge a full essay, order it on our website: OrderCustomPaper.com

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